We enable marketing automation for businesses who wish to ease the monotony of repetitive tasks via software solutions. Thus, giving them a chance to market themselves over multiple channels.
Marketing automation will bring in better access and analysis of data to derive valuable insights. While bringing in a focused approach for a well-segmented audience. Along with tracking and personalized advancements. If you decide on undertaking marketing automation, there’s a lot in store for you here!
Marketplace Automations To Be Efficient and Effective
1/ Optimize the time spent configuring product feeds
If you use an automation platform to set up your product feed for multiple marketplaces, automate this action using the “automatic parameter import” feature. This allows you to instantly duplicate the settings already made on another marketplace (categories, attributes, product exclusions, etc.) and benefit from a new, ready-to-use feed in just a few minutes!
NB: this feature applies to marketplaces with a minimum of common attributes.
2/ List your products quickly and in the right categories
Your SEO needs to be impeccable on marketplaces so e-shoppers can find you as quickly and easily as possible via search engines or through filters.
To ensure your products are perfectly listed on marketplaces, it is important to categorize them correctly during the matching stage. To help you make the right choice, automation platforms automatically suggest the categories that match those from your product catalog. This automation is particularly useful if you have a lot of different categories in your catalog and/or want to sell on several marketplaces.
By automating the categorization of your products, you can validate your categories in a few clicks and quickly move on to the next step of setting up your feed, increasing efficiency and minimizing the risk of error.
4/ Plan your promotions
Sale prices, discount on delivery costs, etc. Each marketplace has specific expectations for the implementation of promotional offers on their site.
Once you have checked these specificities with the marketplace (expected fields, deadline for submitting your product catalog, etc.), go to an automation platform to plan your promotions using the automatic rules.
To create discounts, for example, make a percentage calculation rule and add validity dates to your promotions. By planning your promotions in advance for sales periods or Black Friday, you take the time to make the best strategic choices to ensure the success of your business. Once your promotions have been launched, you can then adjust the distribution of your campaigns independently, without calling on your technical team.
